Privacy
Viable Technologies LLC ("Craft & Hype," "we," "us," or "our") operates the website craftandhype.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, use our services, or communicate with us, including via SMS/text messaging.
By using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or services.
1. Information We Collect
Information You Provide Directly
We collect information you voluntarily provide, including:
- Name, email address, phone number, and business name
- Billing and payment information
- Details about your business, services, and marketing goals submitted through intake forms, contact forms, or during consultations
- Any other information you choose to share with us through forms, email, phone, or text message
Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address, browser type, operating system, and device information
- Pages visited, time spent on pages, referring URLs, and clickstream data
- Cookies and similar tracking technologies (see Section 5 below)
Information From Third Parties
We may receive information from third-party platforms we use to deliver services on your behalf, including Google Analytics, Google Ads, Meta Ads, CallRail, AgencyAnalytics, SEMrush, and similar marketing and analytics tools.
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our marketing services
- Communicate with you about your account, services, and deliverables
- Send you SMS/text messages if you have opted in (see Section 4)
- Process payments and manage billing
- Analyze Site usage and improve user experience
- Comply with legal obligations and enforce our Terms of Service
- Respond to your inquiries and provide customer support
We do not sell your personal information to third parties.
3. How We Share Your Information
We may share your information with:
- Service providers and tools we use to deliver marketing services on your behalf, including but not limited to: Google (Ads, Analytics, Business Profile), Meta (Facebook/Instagram Ads), Webflow, CallRail, AgencyAnalytics, SEMrush, Make.com, and Twilio. These providers process data in accordance with their own privacy policies.
- Payment processors to process your transactions securely.
- Legal and regulatory authorities if required by law, subpoena, court order, or government request, or to protect our rights, safety, or property.
- Business transfers: If Viable Technologies LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
We do not share your personal information with third parties for their own marketing purposes.
4. SMS/Text Messaging Policy
Consent
By providing your phone number and opting in through our website forms, intake forms, or by texting us directly, you consent to receive SMS/text messages from Craft & Hype. Consent is not a condition of purchasing any goods or services. Message and data rates may apply.
Types of Messages
You may receive messages related to:
- Appointment reminders and confirmations
- Service updates and project status notifications
- Responses to your inquiries
- Marketing and promotional messages (only if you have separately opted in to receive them)
Message Frequency
Message frequency varies based on your engagement with our services. Promotional messages will not exceed 4 messages per month unless you request otherwise.
Opt-Out
You can opt out of SMS/text messages at any time by replying STOP to any message you receive from us. You may also text STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. After opting out, you will receive one final confirmation message, and no further messages will be sent unless you provide new consent.
Help
For help with SMS messaging, reply HELP to any message or contact us at the information provided in Section 10 below.
No Consent Sharing
We do not sell, rent, or share your phone number or SMS consent with any third party for their marketing purposes. Your consent to receive messages applies only to Craft & Hype, operated by Viable Technologies LLC.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze Site traffic and usage patterns
- Measure the effectiveness of marketing campaigns
- Deliver relevant content
You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.
We may use third-party analytics and advertising tools, including Google Analytics, Meta Pixel, and similar services. These tools may collect information about your browsing activity across websites. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. You can manage Meta ad preferences at facebook.com/adpreferences.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.
SMS consent records and messaging logs are retained for a minimum of five years to comply with telecommunications regulations.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of certain data processing activities
- Withdraw consent at any time
To exercise any of these rights, contact us using the information in Section 10.
California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.
9. Children's Privacy
Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
Viable Technologies LLC (d/b/a Craft & Hype)
Email: admin@craftandhype.com
Website: craftandhype.com
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site or services after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
